Our Town: Get Ready to Help Others This Holiday Season with “Cranksgiving” | Brighten up


Trek Bicycle in Oro Valley is hosting the Thanksgiving-themed food drive for people on two wheels from 9 a.m. to 2 p.m. on Sunday, November 21. The event is organized with the support of other local businesses to benefit the Community Food Bank of Southern Arizona.

This event is part a bike ride, part a food drive, and part a scavenger hunt, all in the name of helping others and feeding anyone in need during the holiday season.

This is a fun, family-friendly event for all skill levels. Anyone who wants to come is encouraged to participate. It is not a race, but runners can compete individually or as a team if they wish.

Cranksgiving is a nationwide event hosted by several organizations to benefit local food banks. Food insecurity affects thousands of households each holiday season. The Community Food Bank of Southern Arizona feeds thousands of families in Arizona who might otherwise go hungry.

Jayde Swarts is Community Events Manager for Trek Bicycle Oro Valley. She hosted this year’s Cranksgiving and understands the impact it can have.

“I started working at Trek Bicycle and wanted to organize events that impact the community,” Swarts said. “Cranksgiving is such a fun event and a wonderful way to give back to the community. No one should go hungry this holiday season. The Southern Arizona Community Food Bank is so important and our store is so happy that we can help keep no one going hungry.

Swarts said this year’s Cranksgiving was held with coronavirus safety protocols in mind. The event is outdoors and masks and social distancing are encouraged so that everyone can participate safely.

The event begins with the riders meeting in front of Trek Bicycle Oro Valley at 9 a.m. and from there the treasure hunt begins. The riders will move to go shopping and find the necessary items at the food bank.

At the end of the race, participants will meet at the store to total points for the competition and enjoy the provided snacks and refreshments. Prizes will include the fastest time, the most weight (food) carried, plus other bonus items.

Cyclists must bring their bikes, helmets are required, a bag or backpack to carry groceries and cash if anyone wants to purchase treasure hunt products as well as $ 20-30 $ for groceries collected during the scavenger hunt. Face masks are not mandatory but encouraged.

Local partners include Pueblo Vida Brewing Company, Spenga Tucson, Wow Wow Lemonade Oro Valley, and the Community Food Bank of Southern Arizona.

Attendees can register through Eventbrite and registration is free. Monetary donations in addition to canned food are also accepted.

Trek Valley Bicycle Store is located at 7645 North Oracle Road Suite 100 in Oro Valley. For more information, see the Trek Valley Bicycle Store Facebook page.

About Jefferey G. Cannon

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